Hollow Knight: Silksongis quickly becoming one of the most infamous games in recent memory. Having been announced all the way back in February 2019, almost four years ago,Hollow Knight: Silksongis still shrouded in mystery, and fans only have a few trailers to go off. While a lengthy development period is never usually a bad thing,Silksongis starting to lose its allure, and it’s about time that Team Cherry ramped up the game’s marketing while finally giving fans a release date to look forward to.
Despite being announced almost four years ago,Hollow Knight: Silksongstill doesn’t have an official release date. The closest thing fans have is speculation and rumors, with its appearance during Xbox’s summer showcase seemingly suggesting that it’ll appear at some point in early-mid 2023. Team Cherry can’t keep this hype up forever, and the developer will need to pull out some big reveals beforeSilksongeventually launches.
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It’s Time For Hollow Knight: Silksong to Ramp Up Its Marketing
WhenHollow Knight: Silksongwas first announced back in February 2019, the confirmation of a sequel alone was enough to get fans of the first game incredibly hyped. One ofthe best Metroidvanias of all timeand widely considered to be one of the greatest Indie games ever made,Hollow Knightreviewed and performed extremely well, and it’s only natural that fans would be desperate for a sequel that continues to build on those phenomenal foundations.
Throughout 2019, Team Cherry gave fans consistent updates onHollow Knight: Silksong, showing a lengthy gameplay sequence, revealing some of the new soundtrack and showcasing some brand-new character concept art. However, that was the last fans saw ofSilksonguntil 2022. Despite no new information releasing for just over two years, fans still went rampant with their speculation, and the insurmountable level of hype carried through the silence. In June 2022, fans finally gota fresh trailer forHollow Knight: Silksong, though it was still missing an official release date.
For a while there,Hollow Knight: Silksong’s silenceactually gave the game more attention, with every outlet seizing any opportunity to jump on the hype and speculate right alongside the fans. Then, once hype started to die down a little, a new rumor or leak would appear online, getting fans interested again. Any slight leak or Twitter tease would send the fan-base into an uproar all over again, and the cycle would continue. But that cycle can only last so long, and now fans just want to get their hands onHollow Knight: Silksong.
The gaming industry is in a constant state of war, with every developer and publisher vying for gamers' attention at the same time. Every month sees countless new games release, and gamers can only put their attention in a handful of places. To ensure thatHollow Knight: Silksongstill captures that attention, Team Cherry really needs to ramp up its marketing ahead of the game’s release. For fans of theHollow Knightseries, Team Cherry needs to keep them onboard by showcasing some new gameplay mechanics and teasing more of the game’s story. And for those that still haven’t playedHollow Knight, Team Cherry needs to grab their attention with a big marketing push that tells them exactly what the game is, and why it deserves their time.Silksongmay not have an official release date yet, but it needs one, and Team Cherry needs to drip-feed new trailers and information throughout the year just as they did in 2019.
Hollow Knight: Silksongis coming soon to PC, PS4, PS5, Switch, Xbox One, and Xbox Series X/S.
