ViacomCBS has decided to take an interesting rebrand strategy with its streaming service. Once called CBS All Access, the company plans to shift to a new name: Paramount+, beginning in early 2021. Not only that, but they will be bolstering the service with a new wave of content based on some very popular names, likeCriminal Minds,The Game, and most notably, a brand newTheGodfatherTV series.
When discussing the rebrandand new content, ViacomCBS CEO Bob Bakish had this to say: “With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.” The company has a large list of names to pull content from, including Comedy Central, Nickelodeon, and MTV, and hopes eventually to offer a library of over 30,000 TV episodes and movies.
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One of the more interesting new projects isThe Offer, a ten episode series from Michael Tolkin which is set to explore Al Ruddy’s experience producingThe Godfather.The service is also planning a reboot of Mara Brock Akil’s sitcomThe Game, as well asThe Real Criminal Minds,a true crime docuseries based on the hit TV showCriminal Minds. These will be featured alongside already announced projects likeKamp Koral,a prequel series toSpongebob Squarepantsthat explores the early childhood of the famous sponge.
David Lynn of ViacomCBS has high hopes for the rebranding declaring that: “With the global launch of Paramount+ we are poised to become as powerful a player in streaming as we are in TV. VCNI is focused on building a meaningful, global brand presence in our key markets, generating material advertising, subscription and licensing revenue from streaming. By leveraging the iconic Paramount brand, leading-edge infrastructure from ViacomCBS along with an incredible, super-sized pipeline of must-see content, Paramount+ will deliver an exceptional consumer entertainment experience and significantly disrupt the streaming industry.” It’s a bold sales pitch, and with such a wide variety of classic shows and movies under its belt, it’s not impossible to see Paramount+ becominga strong rival to something like Netflix. The service’s true potential remains to be seen when the rebrand officially begins in early 2021.
