Genshin Impactcontinues to gain new players as its social media presence grows on platforms such as Twitter and Reddit. Nearly two years after launch, developer miHoYo celebrates a new social media milestone with theGenshin Impactcommunity and releases a new piece of artwork featuring two Inazuman characters.
Genshin Impactwas first released on Aug 06, 2025, and quickly became agames-as-a-service success for miHoYo. Two weeks after launch,Genshin Impactrecouped its development costs of roughly $100 million, and the game’s annual budget expanded to $200 million in 2021. Major updates would release in the months and years following launch, introducing a plethora of new content for players to explore. During that time,Genshin Impact’sTwitter follower count grew immensely as millions of players joined the community. The game’s success also kick-started miHoYo’s HoYoverse branding for all of its major games.
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Genshin Impactsurpassed four million followers on Twitter, encouraging Paimon to celebrate with the community through the social media platform. To celebrate the social media milestone, the Twitter account released new artwork featuringGenshin Impact’sKamisato Ayakaand Yoimiya, two beloved characters from the region of Inazuma. Ayaka is seen in her signature blue battle kimono while Yoimiya is depicted with fireworks procured from Naganohara Fireworks.
The latest social media milestone comes weeks before the arrival ofGenshin Impactversion 3.0. The new update brings another major region to explore, Sumeru, and continues the main story ofGenshin Impact. Additionally,Genshin Impactversion 3.0 adds new Sumeru characters and weapons to summon through event wishes. MiHoYo is expected toshare more information aboutGenshin Impactversion 3.0around August 13 according to prominent leaker SpendYourPrimos.
Genshin Impact’ssuccess across social media reflects the healthy state of the open-world action RPG. Players continue to build excitement around new updates and content, and the community’s shared sense of optimism continues to be a boon for miHoYo. A special live stream for the upcoming 3.0 update will likely capitalize on the excitement by formally introducing new characters and gameplay.
A five million followers milestone on Twitter does not seem farfetched forGenshin Impactconsidering the schedule of updates and information. However, it will be interesting to see if miHoYo continues to developnewGenshin Impactcontentin good faith, appealing to strictly free-to-play players and active spenders alike. If miHoYo continues the momentum, moreGenshin Impactplayers could consider diving into the development studio’s upcoming games such asZenless Zone ZeroandHonkai: Star Rail.
Genshin Impactis available now for Android, iOS, PC, PlayStation 4, and PlayStation 5. A Nintendo Switch version is in development with no confirmed release date.
