The retailer GameStop has teased big plans for the PS5 and Xbox Series X release. There have been reports ofmajor issues at GameStop, as employees of the retailer say that the company has become “distrustful” and is having some difficulty in making the business a success.
Speaking to ComicBook,GameStopsaid that it hopes to become the place that gamers go to buy the PS5 or Xbox Series X. The company also plans to give gamers “unique experiences to help drive excitement around the new consoles” and stores will offer them a way to play the consoles before they are released. GameStop’s statement spoke of its trade-in program which will allow gamers to trade their PS4 and Xbox One to get money off of the PS5 and Xbox Series.
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It may be unclear what GameStop is planning for the PS5 and Xbox Series X, but it’s likely something big. The company has said that thePS5 and Xbox Series X are one reason for its financial issues, as gamers are choosing to wait for the new consoles and are buying fewer PS4s and Xbox Ones. If it’s hoping that the release of the new consoles will help its finances, it will be trying to put everything it can into making people visit its stores during holiday 2020.
By then, more ofGameStop’s new store plansmay have been completed. The retailer is now trying to get more people into its stores by giving gamers new ways to enjoy games before they buy them and doing things around esports and retro games. If gamers like what they see when they come to buy the PS5 and Xbox Series X, they could potentially start spending more time at the retailer. That doesn’t make the release of the new consoles less important, but it could get GameStop’s finances into a much better place.
These aren’t GameStop’s only plans for making more money. The retailer has just begun to offer its newPowerUp Rewards systemwhich will give gamers $5 off one of their purchases each month. This could make it more likely that gamers will shop with GameStop, and not retailers like Amazon when buying a PS5 or Xbox Series X.
The company has alsoclosed several of its locations in Europe, with many stores shutting down in the United States too. These may not be able to completely fix the issues but with the PS5 and Xbox Series X sales, it could make its finances look less awful.
